Brands looking to be present in every moment of your life, whether through its products, services or through promotional items where they appear like magic to recall to their customers or inquiry for those who do not know. Although the promotion is an excellent alternative to be present with the consumer in a friendly way, also have their weak side, where the excitement of getting a gift becomes a nuisance. He explained to Creative Kyomy Nishikawa, Leader of Sales and Business Marketing Promotional Products 3M Mexico. 3M thinking about this situation year after year looking for new functional options for people as they consider that there are many opportunities in the promotional market, in the sense that any product can be customized, but not every product can have the same value in possession. Today people want to personalize their spaces, identifying them as individuals, but at the same time it is practical. If people find it helpful or have a feature for him, more than 80 percent you save or use it, and those who keep it maintained for about 7 to 8 months. And if you have a value but is not useful to him, he gives, the other 29 percent dump it, or keep it to throw in three months 3m post it notes. "It's important to give promotional added value for people to endorse it, watch it, it feels like a substantial gift. This favors the perception of the user to the brand being promoted. In the case of the Promotional Products division offices, where consolidated its presence through sticky notes (Post-It), because the brand is a powerful advertising medium and efficient from a cost point of view of investment. "A few 3m post it notes if you multiply by the number of people who can see and the times you can hit and take off to be repositioned. End 2. 500 blocks per 100 sheets, you get 250 000 impacts, which is comparable to a television ad on impact, but at lower cost ", he said, Kyomy Nishikawa. In the case of the division offices continue to expand the portfolio of accessories for belts, flags combos, sustainable items such as pencils, recycled 3m post it notes that support the ecology and help companies to generate 10 percent required for sustainability 3m post it notes. Moreover, the firm grows its promotional division of the Health Care Security and Safety, with the star product in the first stethoscopes and towels and security, anti-reflective vests. Post-It is a mark used especially for a small removable adhesive paper, gathered in small block, invented in 1977 [1] by the American company 3M. It is designed to be able to write 3m post it notes and stick them on and off at will all sorts of media without damaging them. It is in the form of small blocks of square or rectangular sheets detachable, of varying sizes (76 x 76 mm and 38 x 51 mm, 76 x 127 mm, 152 x 102 mm, etc. ) And bright colors and clear (traditionally yellow, but pink, green, orange, etc. ) with a small adhesive strip on the back. There are 320 varieties 3m post it notes. Its launch in 1980 has failed. 3M therefore decided to distribute free samples on Wall Street and the City of London. The name was introduced in 1981, and therefore commercial success is undeniable more. Post-It is a registered trademark of the Minnesota Mining and Manufacturing Company, better known under the trade name 3M, and is also used as a brand name. The basic patent is, however, fallen into the public domain since 2000. Copyright Text is available under Creative Commons attribution share alike, other conditions may apply. See Terms of Use for more details and credits graphics 3m post it notes. If reused texts of this page, see how to cite authors and include the license. Wikipedia ® is a registered trademark of the Wikimedia Foundation, Inc. Charitable organization governed by section 501 (c) (3) of the Tax Code of the United States. . Please improve this article by providing reliable sources, including them in the text using footnotes. Find sources: Google - news, books, academic - Scirus. See how to reference and cite sources 3m post it notes. In 1968 a scientist at 3M, Dr. Spencer Silver developed a patch of poor adherence, which left no marks and was easy to remove. For five years, Spencer released its product through seminars and informally, but has not had much success. In 1974 a friend of Spencer, Art Fry who sang in the church choir, became frustrated because their chips fall frequently. Then came the idea to stick with the chips the glue that his friend had invented. So he developed the idea and 3M launched the product in 1977, but initially did not have many sales. A year later 3M samples distributed to residents of the U 3m post it notes. S. state of Idaho, and had very good impact. A year after they were launched in Canada and Europe. In 2003 a new version was released, Post-it Super Stick, with a glue stick more. This new version easier to use Post-it vertically and not so smooth surfaces. . 3m post it notes.